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Tuesday, 22 January 2013

Perfection is tricky business.

Posted on 13:00 by rajrani
 How much of Beyoncé can the world take?  After thrilling the crowd yesterday at Obama's inauguration, the singer is about to blanket every corner of the industry.  She is set to perform the half time show at the Superbowl.  In April she begins a world tour to promote her fifth album. She recently signed a $50 million endorsement deal with Pepsi. Her daughter, now one year old, was introduced to the world via a Tumblr blog, an extension of the star's official website. In a few weeks, Beyoncé's film autobiography, bankrolled and directed by the star herself, will debut on HBO.





In the film, the singer suggests that she struggles with balancing her public and private identities. 

"I'm just as scared as anyone else," says Ms B. 

 Perhaps fear explains why she allegedly lip synced her performance yesterday, according to a U.S Marine band spokesperson. Fear about losing control may also explain why she insists on all her waking moments be filmed by a personal videographer and kept in a carefully monitored digital archive since 2005.  GQ Writer Amy Wallace, in this month's cover feature,  describes the woman she met for her interview as "Business Beyoncé, hypercomposed Beyoncé".

"It stands to reason that when a girl owns her every likeness, as Beyoncé does, it can make her even more determined to be perfect.  Beyoncé isn't just selling Beyoncé's music, of course; she's selling her iconic stature: a careful melding of the aspirational and the unattainable."

Did she look scared when she strode to the microphone and surveyed the crowd at the inauguration? 
You be the judge. 


I liked her before she married Mr. I- don't- use- the- word- bitch- anymore- since- I- had -a -daughter." 
She has great pipes and knows how to move. But show business is a beast that resists control and Beyoncé may just discover that sharing too much can be dangerous. Fascinating as it is to watch, it is extremely difficult to maintain.

Who can forget this fantastic moment four years ago? 
That was a Beyoncé for the ages.

 I hope her flame doesn't flicker too soon. 



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